Top 4 Advantages of Digital Marketing

In the past, digital marketing was not popular in India. People did not trust online content, especially advertisements. Fortunately, this has changed. Almost 600 million Indians now have access to the internet. The Internet is a powerful tool to reach people and sell products. With the advent of low-cost handsets, online sales are becoming easier, and people have a renewed interest in online communication.

Career Opportunities in Digital Marketing in India

With over a billion internet users, India has become the second largest internet market in the world. This growth has brought with it a host of career options in digital marketing. These careers are often freelancing and can be a refreshing change from the monotony of a 9 to 5 job.

The scope for digital marketing careers in India is immense and there are a variety of training programs available. Digital marketing certification is an excellent way to jump-start a career in this industry. The best way to get an industry-recognized digital marketing certification is to complete a training course through an institute such as Intellipaat.

Scope of Digital Marketing in India

The scope of digital marketing in India has been growing at a rapid rate in the last few years, and it is expected to continue to expand in the years to come. This process involves selling and promoting brands online through various means, such as social media, display advertising, and mobile marketing. In India, the internet is already accessible to most of the population, and this makes it easier for companies to connect with their customers whenever and wherever they are.

Digital marketing is a vital part of business, as it is essential to build a strong online presence. It helps companies reach a wider audience and expand their business. This is because millions of people use the internet and businesses can reach a wide range of customers with the right tools. In addition, outsourcing digital marketing helps companies compete with one another and expand their business to new levels. As a result, the scope of digital marketing in India is vast.

Salary Range of a Content Marketer in India

Salary range of a content marketer varies depending on the skills and experience. Entry-level professionals should have 0-2 years of experience. Mid-level and senior level professionals should have between two and nine years of experience. The salary range depends on the experience and quality of work. The salary of a content marketer also depends on the type of job they perform. There are many types of content marketing professionals, including brand journalists who mould the image of a brand, and influencers who win the trust of customers.

Content marketing executives are in charge of the content for a website or blog. They also manage the distribution of content, which increases website traffic. This role is similar to that of an advertising copywriter, but focuses on creating content for the web. The average salary of a content marketing manager in India is Rs6, 61, 300 a year, which is approximately Rs55,110 a month. In the case of senior content marketers, salaries can go up to Rs 12,00,000 annually.

Skills Required for Digital Marketing Professionals in India

Skills required for digital marketing professionals in India include creating and delivering content that is appealing to the target audience. Digital content is a visual blend of multimedia elements. Consumers are influenced greatly by how the content is presented. This is why it is advisable to have some design expertise in addition to the digital marketing skills. Any digital marketer should have a basic understanding of software applications.

Using spreadsheets and reporting tools are crucial skills for digital marketers. These skills can help them plan their work and avoid getting overwhelmed. They can also mention their familiarity with productivity tools and workflow tools.